The supplier makes a mindful initiative to be as discreet as possible, also applying a strict “no digital photography” policy at its four primary sites in Switzerland. However, site visitors to the sites have had the ability to observe the means the company operates, helping to build a clearer image of the way Rolex makes its watches.
In this article, we take a closer look at the pioneering watchmaker as well as take a look at a few of its production strategies.
With the exemption of sapphire crystals, as well as fun hands, every individual component of a Rolex watches [นาฬิกา โร เล็ก ซ์, which is the term in Thai], from the dial, to the strap, to the mechanical motion is made on-site at one of four locations. All four places can be found within Switzerland as well as activities are separated as complies with:
- BIENNE: One of the 4 sites based beyond Geneva, the Bienne facility is where Rolex movements are generated. Each movement is produced by hand, with the site’s experienced group frequently needing to collaborate with exceptionally small parts. Assembly is carried out with such precision that all activities made at the facility satisfy the COSC’s strict precision requirements.
- PLAN-LES-OUATES: This place is where processes bordering the watch dials, as well as armbands are executed. Tasks right here include the creation of the 18-carat gold alloys used on the business’s watches, the subsequent spreading of that gold, as well as the final sprucing up of the specific parts, in order to get them ready for final assembly.
- CHÊNE-BOURG: The Chêne-Bourg facility is where gem-based activities take place, from gemology to gem-setting procedures. Furthermore, the manufacture of Rolex dials also takes place here.
- ACACIAS: Serving as the company’s world headquarters, this building houses communication tasks, sales services, style tasks, as well as R&D labs. The science laboratories are utilized for everything from evaluating the lubes used on equipment to tension testing on the wristwatches themselves, imitating deterioration in order to ensure that the instances and interior elements are durable as well as fit for function.