SMS text messaging offers your company an unprecedented advantage over your competitors. You can easily send personalized SMS messages to your existing customers, as well as potential ones, all from your company’s unique phone numbers.
The ability to a text message is now a direct way of communication with customers and clients at a very low cost, as opposed to calling or mailing. By utilizing text message platforms to deliver customized messages, your company’s reach is significantly increased.
When it comes to communication, text messaging can provide benefits for both the customer and employee. For the customer, text messaging provides a fast and easy means of getting information about your company.
If you want to advertise your special deals and promotions, or notify employees of an upcoming event, text messaging is a cost-efficient way of reaching all members of the organization. This communication method is also a great option for communicating internally, such as with the HR department.
On the flip side, text messaging can also have benefits for the employee. First, text messages are much less likely to end up in your deleted items. A company might consider printing out text messages to hand out during an important meeting, but a lot of people would rather read their favorite short blurbs on their cellular device.
Additionally, the HR department can use a variety of mobile apps to track and monitor attendance and send custom notices to employees about their shifts, using a dedicated text message platform. The only limitation to the use of this messaging tool is the owner’s texting plan, which may vary depending on the service provider and cell phone carrier.
Another great way to utilize sms online platform is as a part of a larger marketing campaign. One example is a mass email campaign. You can integrate text messaging into the text message platform to allow your subscribers to receive these messages wherever they happen to be.
For example, if you’re running a large campaign, such as a recall or a survey, sending each subscriber a text message regarding the event can be very effective. Many experts recommend that this is the best way to run a marketing campaign: by reaching the members individually instead of massaging the entire organization. Not only is it a more efficient way to run such a campaign, but it can help you build strong relationships with individual members.
Text messaging offers another benefit to business owners, though: better response rates. Most companies think that text message marketing strategies are not well-developed enough to get high open rates and thus fail to see real results from their campaigns.
However, as we’ve seen with this mass email example, when you choose to use this type of marketing, you are choosing to communicate with individuals, and not the masses. When you opt to do text messaging, instead of writing thousands of sales letters and sending them out to people’s phones, you are creating personalized marketing strategies that directly appeal to the recipients. This means higher open rates and, in turn, better response rates.
If you want your SMS marketing efforts to succeed, make sure that you create content that is well-written, well-designed, and contains the right kind of open rates and response rates. The best way to do this is by keeping in mind that mobile marketing efforts should always be more about the subscribers than the marketers themselves. Text messaging’s most beneficial feature allows you to do just that.