When you are trying to build a reputation for your brand, writing SEO-optimized content is simply not enough. You need to be able to gain insight into how your content is performing by tracking SEO keyword searches. With this kind of insight, you get to know exactly what people are searching in your industry. You also get to know where you content ranks in search engines. With this information, you can then make decisions that improve the performance of your business’ content on the web. In this article, let us take a look at what keyword rankings are and SEO optimization tracking in general.
What are keyword rankings?
When you perform a search operation in Google search engine, you will receive results for different websites listed from the first to the last on the search result page. There will be the first website, the second, the third, and so on and so forth. This listing of websites on the search result page is what is referred to as keyword ranking. It indicates how a page is ranked on the search result page based on a particular keyword search query. It is possible that a single site can rank for more than one relevant search phrases and keywords.
The search results you see in Google usually vary based on what the search engine “thinks” is relevant for that specific search phrase or keyword. Paid search ads are also displayed in the footer or header of a search result page. Very popular websites usually have their URLs listed on the first search result page when you search for a particular keyword. The more popular your website is, the higher you can expect it to rank on the search result page.
What are ‘SERPs’?
SERP is an acronym that is very common in the SEO industry. The acronym stands for Search Engine Results Page. When you hear someone talking of “Where does your website rank in SERPs”? What this person is simply asking is where your website ranks within search engine results. More specifically, what this means is what position your website appears in search engine result page.
Why do different types of search results appear differently?
If you have been using search engines for long, especially Google, you might have noticed that the search results you get are presented differently depending on what it is you are searching. If you answered yes, or no for that matter, what this means is that Google has been redefining the way they display their search results. They have simply gotten smarter about how they do things to ensure that the search engine takes the least time possible to display the best results to their users. This new way of displaying search results promotes simplicity and user-friendliness.
Google displays different search results differently and they are also optimized differently. Some search results are sponsored, some need Google AMP, some use structured data markup, while others use Google My Business among other approaches. It is important to find out which approach is best for you so that you can get the best insight.
There are also several Google keyword tracker free software that you can use to gain the best insight into your business’ website performance.