How Augmented Reality Can Benefit Graphic Designers

Augmented reality (AR) is a computer-generated experience of the real world that includes enhanced elements from the actual realm, such as visuals, sounds, touch, and smell.

The first recorded use of the term “augmented reality” was by Boeing researcher Thomas Caudell in 1990. Caudell was working on a heads-up display for military aircraft pilots at the time. However, the term “virtual reality” was coined just a few years earlier by Jaron Lanier, founder of the visual programming lab VPL Research.

Graphic designers can now use augmented reality to place their 2D designs into a 3D space digitally. This technology allows graphic designers to view their work within its intended environment before printing anything. So, look for graphic design service.

As a result, design changes can be made quickly and easily without reprinting or redoing an entire project.

How Does It Work?

Graphic designers can use augmented reality by downloading one of the many applications available such as Adobe Aero, Augment, or SketchAR. Once the app is downloaded onto a smart device, the designer can then open up their design file.

After the file is open, it can be placed into the real world through the camera function on the device. In addition, the app will provide guidelines to help with the placement and sizing of the design.

Augmented reality apps also allow for more than one design to be placed in an environment so that multiple solutions can be explored before making a final decision. This function is very useful when presented with design constraints such as budget or time limitations.

What Are The Benefits?

The most significant benefit of using augmented reality for graphic designers is that it allows them to see their work in its intended environment before anything is printed or finalized. This eliminates potential surprises down the line and saves time and money by avoiding costly mistakes.

Additionally, AR apps provide an opportunity for collaboration with clients or colleagues who may not be able to be present in person. By being able to share a digital version of the project, all parties can make comments or suggestions in real time, which makes for a smoother design process overall.

Disadvantages of Augmented Reality

While there are many benefits to using augmented reality in graphic design, there are a few potential disadvantages to consider as well. One is that not all devices are compatible with AR apps.

This can limit who you’re able to share your work with and make it difficult to get feedback from those who don’t have the same device as you.

Additionally, using augmented reality does require an active internet connection. This can be a problem if you’re working in an area with spotty or no service. And lastly, as with any new technology, there is always a learning curve.

It may take some time to get comfortable using an AR app and become familiar with all of its features.

Despite a few potential drawbacks, the benefits of using augmented reality in graphic design far outweigh the negatives.


Overall, augmented reality provides many benefits for graphic designers that simply were not possible before its invention. By being able to view designs in their intended environment prior to printing or finalization, costly mistakes can be avoided, and projects can be completed more efficiently. With continued technological advances, augmented reality will likely become increasingly commonplace in many industries beyond graphic design.