With the rise of social media, companies have taken notice now it’s easier than ever to advertise your company, brand, product, or service to millions of potential customers at once, in other words: tons of people are now able to keep up with what you’re up to through social media sites like Facebook, Twitter, and Google+.
With an increasing number of people turning towards social networking sites for information and staying in touch with friends, colleagues, and family members, there’s never been a better time to start marketing your company or brand through these channels.
What is a Social Media Company?
Simply put, a social media company is a site on which people can create, share, and view content, these networks can be used to create a community among a group of people, or they can be used to market products or services.
The key differences between these types of companies are the types of users they attract, and the type of content they allow.
When to Use Which Social Media Company for Marketing
This is important because it will help you determine when certain social media channels are the most effective for your audience.
For example, Instagram is great for marketing products that are attractive to millennials. LinkedIn is a great choice for companies seeking to target a more senior demographic. For social media sites like Facebook, Twitter, and Google+, you’ll know best whether you’ll want to focus on the content you share or the audience you reach.
The 3 Types of Social Media Companies for Marketing
Think of the types of social media companies as different audiences, and the types of social media you will incorporate into your marketing strategy.
- Social Network – Social networks are the most popular social media platforms out there such as Facebook, Twitter, Google+, and Instagram are all examples of social networks.
- Community – Online communities are websites where you can interact with a particular group of people., some examples include Pinterest and Reddit.
- Review Site – Online review sites are where users can give feedback or write reviews of products, services, or companies. Amazon, Yelp, and TripAdvisor are all examples of review sites.
With so many people on Facebook, you can use it to build a relationship with your potential customers, use Facebook as a place to post blog articles, share images and videos, and share your company’s blog posts.
Engage with your customers by commenting on their posts, and tagging friends in posts so they can see your content, you can also use Facebook’s ads to promote your products or services.
Ads on Facebook show people who have liked your page products or services, making it an effective advertising channel.
With 600 million monthly active users, you can use Twitter to build a rapport with your audience and promote your products or services, you can build your Twitter following by sharing blog posts, images, and videos, and by promoting your blog posts and tweets.
You can also use Twitter ads to promote your products or services and connect your other social media accounts to boost your reach and boost your Twitter account’s visibility, this will allow you to publish tweets on all those other accounts.
Social media has become an integral part of marketing in recent years, keep in mind that social media companies come and go, so it’s important to stay up-to-date with the trends and adjust your strategy as necessary.